Saturday, March 13, 2010

Building A Customer Portal - (part 2) The Marketplace

The driving factor behind any decision with regard to adding new functionality to ELMS is always our customers.  The decision to build the ELMS Customer Portal is no exception.  Our customers and many business owners running small and medium remodeling firms are telling me that  there is a growing demand for collaboration between the remodeling company and their customers.  Fortunately, technology is providing multiple avenues to make this happen.

Enhanced collaboration between the remodeling company and the customer goes a long way to ensure that the project at hand continues to run smoothly and on time.  The remodeling company will ultimately become accountable to the customer and the customer satisfaction will improve.  Customer satisfaction is key in an industry where customer referrals and word-of-mouth are your main sources of advertising.

Some companies have implemented their own online tools for collaborating with customers.  There are general  products available that provide partial solutions, but are difficult to integrate with existing systems or exceed the budget for many firms.

The goal for ELMS is to create an online customer collaboration tool that is fully integrated with ELMS Advantage Online and is affordable for the small and medium size remodeling firm.  I can only be assured that the ELMS Customer Portal will be success if, and only if,  you and your company is successful.

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