Monday, May 24, 2010

That's Not the User's Manual!



We spend a lot of time and money to create nice looking websites, marketing presentations, and powerful demonstrations.   We do this to portray our products and attract potential customers.  New customers are drawn by the full motion Flash videos, classic marketing  jargon, animated GIF(s), and the promise that we have the answer to solve all customer needs.   And for their commitment and monetary donations, software customers are rewarded with the dreaded User's Manual.

Usually a PDF file, produced by a technician,  the User Manual is being printed on office printers with the good intention of being read from cover to cover.   It never happens this way!

ELMS Software has created the ELMS Online Library to help users answer questions and find answers to important questions.   The ELMS Online Library is a composition of Videos and demos that show the products in action.  User's Guides typically do not show real world usage.  For example, a user may want to know how to analyze their company's marketing efforts.  A User's Guide may list the marketing report and what menus to click to display the report.  An online video is able to show how leads are entered into the system and where the marketing information is applied in addition to showing the user how do run the marketing report and what to look for on the report.  The ELMS Online Video Library also serves as a marketing tool for ELMS.  New functions and web pages are portrayed early in the marketing process and are already available on the back-end to assist the users.  This saves time and money, allowing us to put more effort into making our products better.

The ELMS Online Library is constantly evolving and will continue to grow.  Users, potential customers, and even competitors are free to view and comment.  Please send us your suggestions of what to include and we will make it happen.

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