Warranty tracking can be a new avenue for marketing!

Does your remodeling company warrant all labor in it's contracts with the homeowner to be free from defects for a specified period of time?  Most remodelers practice  this policy and use this benefit in their sales presentations and marketing efforts.

A Warranty tracking system allows you to track customer claims against any warranties.  These systems  provide good information and metrics for your business.

Consider this - A warranty system that automatically sends emails or produces reports showing current customers that are half-way through their warranty period.   This is an excellent opportunity to contact the homeowner and see if there are any fixes that are needed.  This puts you in front of the customer again, promotes your focus on customer service, and positions your company for the next job.

ELMS Advantage Online is in the process of adding the warranty tracking system to its popular online estimating and leads management service.   Warranty tracking is sheduled to be released at the end of July 2010.